Empowering the Association Industry

Our resources are designed for association and nonprofit CEOs and executive directors, senior staff, board members, and industry partners that serve the association community.  

Association TRENDS was founded in 1973 and has spent more than 40 years focused on the association industry.  

We provide training and events, data and list solutions, marketing and advertising services, and free resources focused on association management and growth. 

Association TRENDS maintains one of the largest data sets on associations and their staff, including demographic, financial, and government relations data, which can be used for benchmarking, research, targeting, and growth strategies.  

Our marketing solutions connect industry partners with targeted association decision-makers through lead generation campaigns, sponsored content, print and digital advertising, mailing lists, and retargeting. 

We host a number of flagship events like AMS Fest, the Salute to Association Excellence, and the Nonprofit Legal, Finance & Grants Conference. We incorporate occasional topic-specific events that cover trending topics for association and nonprofit professionals, as well as CEO Update events focused on executive leadership and career development.  

The TRENDY Awards recognize excellence in association communications, marketing, and publications, highlighting standout work from associations and their partners.

We share news and analysis on association trends, leadership moves, compliance, revenue growth, and best practices, along with research, guides, and tools for association teams. 

Yes, our free resources section includes reports, guides, worksheets, and on-demand sessions on topics like non-dues revenue, member growth, events, and digital learning. 

You can subscribe by entering your email address in any sign-up form on the site to receive news, event announcements, and featured resources for association professionals.

Our data solutions are built on more than four decades in the association data space, and we regularly maintain association, staff, and demographic data to support reliable decisions and campaigns

Yes, we provide custom mailing and email lists, along with lead generation opportunities to provide thought leadership content (such as a white paper, guide, or webinar), and Association TRENDS features it on the website and promotes it to our association audience so interested professionals register and share their contact information. 

We offer a range of options, including display advertising, sponsored content, email sponsorships, and event sponsorships across Association TRENDS and CEO Update channels. 

Complete this form and we will be touch to discuss your goals, audiences, and budget so we can recommend the right solution. 

Many articles and resources are free to access, while some premium training, events, and data solutions may require registration or purchase.

Use the contact details or forms on the site to reach our team with questions about events, data, marketing, or partnerships, and we’ll direct your inquiry to the right specialist.