Three experts – including award-winners from the Association TRENDS’ All Media Contest – reveal surprisingly simple practices you can use immediately to improve your newsletter. Change your approach to design, delivery and metrics. Tactic by tactic, you’ll learn association-specific techniques for boosting open rates, click-throughs, and overall brand visibility. You’ll also discover how to take the guesswork out of publishing content that members and advertisers value most, and learn how to avoid common mistakes that cost so many associations their members, advertisers and image. 1.5 CAE credits.