Advertising Media Kit

Judge’s Comments: Produce Marketing Association: This advertising kit does a great job laying out the rationale for why you should both subscribe and advertise to Fresh Magazine. It hits on the 360 degree view of the publication’s content and readership and demographics in a clear and easily digestible format. They have one of the — if not the best — editorial calendars with clear information on deadlines and content. However, it is important to note that as a quarterly they may have an advantage in this degree. The cost information is clearly laid out for the print section though I wish the digital costs were explained better (i.e. maybe someone doesn’t understand what a “ad-gen” or “ad-jolt” is). I really like that the “take a tour” section leading the reader to the digital version — it is a nice way to limit the content while still giving the opportunity to see more for those who prefer it.

Entrant Details
Produce Marketing Association
2011 PMA Fresh Magazine Media Kit
Kelly Koczak

Credited Vendors & Partners
Ovo Brands, Graphic Design Firm
Chris Dietrich
Media, Pennsylvania
Chris@ovobrands.com
610.322.3428

Advertising Media Kit

Judge’s Comments: REALLY good reader information, clear and informative. It also has a great layout which is easy to follow and find and seems to only include the really important and relevant information. It isn’t too text heavy which is helpful. The clear split on each of the two publications and the inclusion of the conference information was clear without being too much.

Entrant’s Notes

Our media kit did three exceptional things for the National Funeral Directors Association:

1. Increased the visibility of the association within the supplier/vendor community.
2. Helped suppliers and vendors better understand the ways the association helps companies connect with members and show support for the profession.
3. Helped build suppliers’ and vendors’ interest in new opportunities to market their products and services to association members.

Entrant Details
National Funeral Directors Association
NFDA’s 2011 Media Kit
Scott High

Credited Vendors & Partners
Times Printing, Printer
Scott Meyer, National Sales Executive
Wisconsin
scott.meyer@timesprintingco.com
920-994-4396

Advertising Media Kit

Judge’s Comments: Incredible pictures and a clean layout give this media kit the “awe factor.”  It’s attractive, edgy, and well-organized.  The media kit has a great editorial calendar–very important for a publication like this.

Entrant Details
Illuminating Engineering Society of North America
LD+A 2011 Media Kit
Clayton Gordon