October 23, 2017
    'I live and die' by these tomes and talks: Essential guidance for the association executive

    Effective association leaders are constantly looking to improve how they manage and conduct business. They attend conferences, read publications, listen to webinars - every medium is acceptable in the search for better association management.

    We asked our Facebook followers to share the book, presentation, webinar, etc., that has a lasting impact on them. All of these are great references for strengthening your management skills.

    Your elusive creative genius,” Ted Talk by Elizabeth Gilbert. Gilbert muses on the impossible things we expect from artists and geniuses - and shares the radical idea that, instead of the rare person "being" a genius, all of us “have” a genius.

    Your brain on improv,” Ted Talk by Dr. Charles Limb, about research on creativity and the brain. “I was conducting research to speak at ASAE Great Ideas 2015 on the neuroscience of creativity. Dr. Limb's experiment was one of the only things I found in 2015,” one profesional in the association space said.

    On being wrong,” Ted Talk by “wrongologist” Kathryn Schulz. Most of us will do anything to avoid being wrong. But what if we're wrong about that? “I live and die by the Kathryn Shulz talk ‘On Being Wrong’ - her book is amazing as well,” an executive said.

    Good to Great: Why some companies make the leap and others don’t,” by Jim Collins. What about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? One executive particularly noted: “The concept of Level 5 leadership, that the best leaders build so that it's not dependent on them.”

    Orbiting the Giant Hairball: How great leaders inspire everyone to take action,” by Gordon MacKenzie. An executive raves, “A most excellent book that was given to me years ago and I am so grateful for that gift. Inspired me in so many ways, and I have given away dozens of copies over the years in the hope of inspiring others.”

    When Millennials Take Over: Preparing for the ridiculously optimistic future of business,” by Jamie Notter and Maddie Grant. Successful organizations are shifting to embrace four key capacities that will drive the future of business. Drawing on both cutting-edge case studies and research on Millennials in the workplace, you ll learn how to successfully apply these four capacities in your context to drive real business results.

    Start With Why: How great leaders inspire everyone to take action,” by Simon Sinek. Leaders who have had the greatest influence in the world all think, act and communicate the same way - and it's the opposite of what everyone else does. 

    "Millennials to Members: How to gain members, grow revenue, and stay relevant," e-learning course by Sarah Sladek, XYZ University. This 9-module online course, presented by top association industry experts, will help you both recruit and retain millennial members.

    "Revolutionizing the Annual Conference: 6 steps to higher revenues & attendance," a TRENDS webinar by Jeff Hurt, Velvet Chainsaw Consulting. Top-meetings expert Hurt gives you the power to keep outdated thinking from sabotaging your annual conference — and your association’s future. This is one of our best-selling webinars, three years running.

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