June 27, 2017
    National Trend 7/16/15
    07/16/2015

    Click rates on association emails were overall lower in 2014 compared to 2013, according to the Informz 2015 Association Email Marketing Benchmark Report. Click rates are influenced by the relevance of the message, the creative layout, and the placement and size of call-to-action links. Delivery rate remained consistent at 98 percent year over year. Email volume rose by 12.14 percent compared to 2013. Open rates increased by 4.25 percent, from 34.04 percent to 35.49 percent. Unsubscribe rates remained favorable at .05 percent for 2014. Details: www.informz.com/benchmark.


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