Thursday, November 27, 2014
Achieving Email Marketing Success:
Tactics & Best Practices for Improving Deliverability
Columbia Books & Information Services
Columbia Books & Information Services
Meeting/Event Planners
 

Ready to send an email campaign? Stop!

Unless you’ve built deliverability into your strategy, all your hard effort is likely to go straight to junk mail, along with your organization’s reputation.

What’s the secret to getting through spam filters?  How can you keep subject lines from sinking your open rate? And what needs to change about your content?

Start putting the answers to work on your very next email campaign.

Register now for Achieving Email Marketing Success: Tactics & Best Practices for Improving Deliverability. In this 90-minute webinar, an expert on association and nonprofit email campaigns reveals the actual science of creating emails that get through, get read and get results.

Best practices, ready to use. Step by step, deliverability guru Greg Robinson shows you the surprising techniques that will boost your power to compose, send, monitor and fine tune effective emails.

You'll also hear from the National Restaurant Association's Digital Marketing Specialist, Stephanie Kuenn, about how they've overcome deliverability challenges at their association.

Reserve your space now to take the guesswork out of email marketing success. You’ll learn:                  

  • What email deliverability is and how it directly affects ROI
  • The rules of the game, including email laws in the US and abroad
  • Deliverability in action: beating ever-tougher spam filters
  • How to create engaging subject lines and content (without creating deliverability issues)
  • Building – and using – your reputation to avoid the junk folder
  • Tools and tactics for monitoring and fine-tuning your campaigns

Improving just one aspect of deliverability can improve your results. Imagine what can happen to ROI as Greg Robinson helps you put the firepower of a complete deliverability strategy into action!

Register now for Achieving Email Marketing Success: Tactics & Best Practices for Improving Deliverability and give your association or nonprofit an advantage for its next email campaign!

Meet Your Training Team

Greg Robinson is the Deliverability Manager at Informz, an email marketing platform specifically designed for associations and nonprofits. At Informz, Greg oversees all client deliverability inquiries, maintains relationships with ISPs and anti-spam entities, and enforces anti-spam policy. He also educates clients on best practices, working to correct existing and avoid future delivery issues to maximize deliverability rates. Before his current role, Greg spent nearly two years as eMarketing Advisor for Informz, in which capacity he provided training and support to Informz clients in the Asia/Pacific region, helping to maximize the return on their investment through the use of the Informz platform.

Stephanie Kuenn, Digital Marketing Specialist, National Restaurant Association: Stephanie is responsible for planning and executing website and online communications strategy and initiatives for the National Restaurant Association, including website content management and email and social marketing, with a particular focus on NRA Solutions programs, products and services, including the ServSafe Food Safety program.

Register now!

Who Will Benefit
This webinar is of immediate value to everyone in associations or nonprofit organizations involved in email marketing. Remember, your entire team can attend for one flat price so invite everyone, including:

  • Marketing Directors
  • Marketing Assistants
  • Communications Directors
  • Anyone in Marketing/Outreach

CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provide program, please visit www.whatiscae.org

New! The Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information

Qty.PriceStanding OrderProduct Name
$215.00   Achieving Email Marketing Success: August 13, 2013: OnDemand Recording
$1297.00   Association Webinar Training Pass: Includes 12 months of unlimited live and archived webinars
 
Association TRENDS