Friday, November 21, 2014
Better Association e-Newsletters:
Secrets to Enhancing Metrics, Design, and Delivery
Recorded on March 25, 2014
Columbia Books & Information Services
Columbia Books & Information Services
Meeting/Event Planners


e-Newsletters are not off-the-cuff “extras.”  They’re serious business for associations. 

But publishing an e-newsletter that delivers ROI for brand visibility, ad revenue and member loyalty requires different tactics in 2014 than it did even a year ago.

Here’s how to use a brand new approach to metrics, design, and delivery to achieve higher open rates and click-throughs starting with your very next issue.

Register now for Better e-Newsletters: Secrets to Enhancing Metrics, Design, and Delivery. In just 90 minutes, three experts – including award-winners from the Association TRENDS’ All Media Contest – reveal surprisingly simple practices you can use immediately to improve your newsletter.

Change your approach to design, delivery and metrics.  Tactic by tactic, you’ll learn association-specific techniques for boosting open rates, click-throughs, and overall brand visibility.  You’ll also discover how to take the guesswork out of publishing content that members and advertisers value most, and learn how to avoid common mistakes that cost so many associations their members, advertisers, and image.

Reserve your space now for the know-how you need to publish e-newsletters that perform, including:

  • How to determine and measure your most valuable metrics
  • How to establish a clear ROI for your e-newsletters
  • The pitfalls of sticking with a single-channel approach
  • How to balance ads and editorial
  • How to promote a consistent branding strategy
  • What analytics can help you identify high-value content for your audience
  • The right content delivery strategy for 2014

Register now for Better e-Newsletters: Secrets to Enhancing Metrics, Design, and Delivery and start seeing improvements with your very next issue.
Meet Your Training Team
Michael Candela is Managing Director of Publishing Sales at SmartBrief, which provides thought leaders with customized business news and information.  He has 10+ years of sales experience in the asssociation space, and currently helps association executives develop e-media publications and new streams of non-dues revenue.

Gregory Wright, MBA is Communications Manager at the American Institute of CPAs. Gregory serves as editor for CPA Letter Daily, AICPA News Update, AICPA Insights, IFRS Report, Forensic & Valuation Reporter, Financial Planning Digest, BusIndNews and InfoTech Update. He also manages the CPA Letter Daily’s Twitter account and various other communications projects. Gregory has an MBA in Marketing and a BA in Political Science and Geography.

Jacquelyn Connelly is assistant editor at Independent Agent magazine, where she produces two weekly e-newsletters for the Independent Agent website. Jacquelyn also assists in editing and approving content, art, and layouts for IIAB's monthly print magazine.  Jacquelyn earned her B.A. in English Writing from Illinois Wesleyan University.

Who Will Benefit
This webinar is of value to everyone involved in publishing e-newsletters for trade associations and nonprofits, including:

  • Editors
  • Content Managers
  • Marketing Directors
  • Marketing Assistants
  • Communications Directors

Register today to take advantage of expert advice on taking your e-newsletters to the next level.

CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Qty.PriceStanding OrderProduct Name
$215.00   Better e-Newsletters: OnDemand Recording
$1297.00   Association Webinar Training Pass: Includes 12 months of unlimited live and archived webinars
Association TRENDS