Wednesday, July 29, 2015

Associations’ Use of Sub-Brands and Micro Sites
A webinar to help you launch and leverage new assets
Recorded October 2013


Have you ever thought about creating a micro website and sub-brand to market your association’s products, services and secondary businesses?

You’re not alone. Nearly 50% of today’s associations support a micro site. The challenge is that just creating a micro site and sub-brand isn’t enough. In fact, if you don’t know the right way to launch -- and leverage -- one, the online exposure could actually weaken your main brand.

Don’t risk it! Here’s what you need to know about branding and micro sites to help your entire organization grow.

Order the OnDemand Recording of the Associations’ Use of Sub-Brands and Micro Sites webinar. During this 90-minute webinar, leading experts in association branding and digital marketing will show you surprisingly simple secrets for launching a sub-brand online or improving your existing efforts.

Explore new possibilities with confidence. From legal exposure to weakening the main brand, you’ll learn how to avoid the risks associated with sub-brands and micro sites. Plus, you’ll learn how to turn these tools into true strategic assets for driving revenues and building value for your entire organization.

You'll also hear from the National Restaurant Association's Digital Marketing Specialist, Stephanie Kuenn, about how they've overcome deliverability challenges at their association.

Listen in to learn:

  • Why associations create sub-brands – and what benefits you can reap
  • How to create the right relationship between a sub-brand and a micro site
  • Today’s best trends in how associations are using micro sites
  • Lessons learned presented from case studies of association micro sites
  • How to develop a content-rich micro site – without violating copyright regulations or risking your own association’s intellectual property

Register today and ready your association to launch – and leverage – a powerful new brand strategy and online presence.

Meet Your Training Team

Jeff Glassie, Partner, Whiteford Taylor Preston - Jeff has concentrated in the field of nonprofit membership organizations for over 30 years, representing associations and nonprofit organizations on a wide range of legal matters, including antitrust, tax, certification, accreditation, contracts, employment, merger, intellectual property and corporate issues. Jeff frequently writes and presents on intellectual property issues for Association TRENDS and ASAE, and is also a co-author of Intellectual Property for Nonprofit Organizations and Associations.

David A. Coriale is President and Principal of DelCor - His knowledge and experience has made him an important catalyst for change for many of DelCor's clients, and he enjoys working with nonprofit organizations and their boards to align technology initiatives with the organization’s strategic and tactical plans, and develop website, content, and mobile strategies to ensure integration with organizational goals and across departments and platforms. Dave graduated with a B.S. in Computer and Information Science from Syracuse University.

Who Will Benefit

Your entire team can listen in for one flat price! So, include all senior personnel involved with defining and implementing association strategy, including:

  • Marketing and branding staff
  • Operations staff
  • IT and web development staff
  • Executive directors

Don't wait, start developing a strategic plan for enhancing your associations branding and reach through the use of microsites.

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit
Qty. Price Product Name
$215.00 Associations’ Use of Sub-Brands and Micro Sites: OnDemand 24/7 Webinar Access