Thursday, July 30, 2015

Money for Your Mission:
A Case Study in Strategic Fundraising



With growing costs and memberships that continually expect new and enhanced benefits, associations must develop innovative strategies to raise the funds they need to achieve their mission goals.

Today’s most successful associations have already begun implementing a new style of strategic fundraising to provide the backing they need. Now you can use their example to develop your own plan for 2013.

Order the OnDemand recording of Money for Your Mission: A Case Study in Strategic Fundraising. This 90-minute webinar is moderated by Richard Green, an original member of ASAE’s 7 Measures task force. He and experts on association marketing and fundraising explain how to use a new strategic focus to find the money you need to achieve your mission.

You'll learn practical ways to translate proven success measures into every facet of your organization, most importantly fundraising. Plus, you’ll gain real-world, ready-to-use best practices from a case study illustrating how the National Business Owners Association (NBOA) uses strategic fundraising to achieve its mission.

Order the OnDemand recording to discover how to take your fundraising to the next level:


  • 5 simple ways to use existing data to drive strategic new fundraising
  • How to build win-win alliances
  • Practical ways for CEOs to broker good ideas
  • How to use dialogue and engagement as fundraising assets
  • How NBOA built and executed its fundraising strategies to parallel the 7 measures – and how you can fast-track your own success using what they learned


For one flat rate, your entire team can attend. So spread the word to everyone who is involved in fundraising!

Order the OnDemand recording of Money for Your Mission, and get the fundraising tips you need to achieve your objectives.


Meet Your Training Team


Richard Green. Richard Green is Vice President of Marriott Hotels, an ASAE board member and original member of the 7 Measures task force. In his current position, he is the primary conduit and voice from Marriott to the Association community. Prior to Marriott, Green was Vice President of Sales for the Greater Boston Convention and Visitors Bureau. Green has been working with associations for more than 25 years.

Jeff Shields. Jeff Shields is Executive Director of the National Business Officers Association (NBOA). Prior to NBOA, he served as Senior Vice President and Chief Planning Officer for the National Association of College and University Business Officers (NACUBO), Director of Leadership Training & Development for the National Association of Home Builders (NAHB), and Senior Consultant for Booz-Allen and Hamilton. In this webinar, he will provide a fundraising case study from NBOA.

Brent Mundt. Brent Mundt is Director of Sponsorship Strategies at Marketing General Inc. He brings a wide range of experience in successfully developing association sponsorship and non-dues revenue programs at the National Association of College and University Business Officers (NACUBO) and ASAE, and has taught extensively on the topic to association audiences nationwide.


Who Will Benefit


Your entire team can listen in on the call all for one flat rate. Include everyone in your association involved with implementing the 7 Measures as well as fundraising, sponsorships and non-dues revenue programs, including:


  • Association CEOs and CFOs
  • Association executives
  • Marketing directors
  • Fundraising directors


CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit
Qty. Price Product Name
$215.00 Money for Your Mission: OnDemand Recording