Associations that lack strong intellectual property protections stand to lose more than assets: they stand to lose control over their image, reputation and message.
So, exactly what does it take to safeguard your original content? How can you prevent your association from be devalued or defamed? How can keep what you share from being improperly re-shared? And who owns the photos, text, designs and ideas you republish on the Web and in conferences, email, videos or other venues?
Here’s how to find the right answers and turn them into strong protections for your intellectual property assets – and your brand.
Register now for Protecting Your Association’s Intellectual Property. In just 90 minutes, this webinar covers real-world practices you can apply immediately to manage unfavorable communications, protect intellectual property assets and comply with FCC regulations governing everything from trademarks and copyrights to social media and domain names.
Listen in to take control over your IP assets and your brand. You'll learn:
- The basics of intellectual property, copyright, and trademark law
- How these policies affect your current communications – and what must change right away
- How to share content across social media without losing control of your Association’s content, revenues and reputation
- What constitutes defamation
- How to manage communication crises such as unfavorable comments on social media sites
- How to register and use trademarks, salesmarks, and ®s
- Social media concerns, including copyright and username issues
- Domain name issuse
This session is an excellent primer on the basics as well as today’s newest issues. Plus, the Q&A session at the end gives you the chance to ask your own specific questions.
Meet Your Trainer
Eileen Morgan Johnson, Partner, Whiteford Taylor Preston - Eileen Johnson has over 25 years of experience advising nonprofit organizations and associations on a wide variety of legal issues. Her expertise includes corporate governance issues applicable to nonprofits - such as Sarbanes-Oxley compliance, watchdog compliance, restructuring, and best practices - and board issues, such as board size, committee structure, recruitment, orientation, elections, self-evaluations and credentialing. She also advises on Intellectual Property, copyright and trademark licensing, and is a co-author of Intellectual Property for Nonprofit Organizations and Associations.
Who Will Benefit
Jeff Glassie, Partner, Whiteford Taylor Preston – Jeff has concentrated in the field of nonprofit membership organizations for over 30 years, representing associations and nonprofit organizations on a wide range of legal matters, including antitrust, tax, certification, accreditation, contracts, employment, merger, intellectual property and corporate issues. Jeff frequently writes and presents on intellectual property issues for Association TRENDS and ASAE, and is also a co-author of Intellectual Property for Nonprofit Organizations and Associations.
This session offers essential guidance for
- Marketing and communications staff at associations and nonprofits
- Editorial staff at associations and nonprofits
- CEOs and operations directors at associations and nonprofits
- Compliance and legal staff at associations and nonprofits
- New/Social media consultants
Can't make the scheduled session? Select the 24/7 OnDemand Recording to listen in from anywhere with an Internet connection. Available 48 hours after the conference.
CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provide program, please visit www.whatiscae.org
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