Thursday, July 24, 2014
Evolving With Your Members:
Tactics to engage and expand a diverse membership
Recorded January 23, 2014
Columbia Books & Information Services
Columbia Books & Information Services
Meeting/Event Planners

REGISTER NOW     WHAT YOU'LL LEARN     MEET YOUR TRAINER     WHO SHOULD ATTEND     CAE CREDITS

Will your members renew in 2014? They will if you give them good reason to. This involves knowing how to communicate across different audiences to motivate members and ultimately demonstrate the value of your association - much easier said than done.

Register now for Evolving With Your Members: Tactics to engage and expand a diverse membership.  In this webinar, HR expert Karl Ahlrichs reveals communication tactics you can immediately use to engage your different audiences about membership, mission, and making a difference.

Learn to leverage generational motivators! Baby Boomers, Gen Xers and Millennials: discover what matters most to each group and how to build those motivators into a communication strategy for keeping your base strong.

Reserve your space now to discover the surprisingly simple secrets for keeping members interested and on board, including:                  

  • How social media is helping and hurting associations’ membership efforts
  • How generations differ in how they value of membership
  • Which cross-generational values give you common ground for communicating
  • Three motivation theories for strengthening your membership efforts
  • The one motivational secret association staff MUST apply now
  • Five communication tactics that work with all generations
  • How to engage multiple ethnic groups with a common message


Register now for Evolving With Your Members: Tactics to engage and expand a diverse membership to keep renewals – and dues revenue – strong for 2014. 

Meet Your Trainer
Karl Ahlrichs is a Consultant at Gregory & Appel Insurance and an acclaimed speaker and facilitator on human resources, LEAN Theory and insurance. His content resonates with strategists, thought leaders and people at all levels of organizations. Karl has been a Program Chair and Conference Chair for major events, and has been asked back to the Annual SHRM Conference for 10 consecutive years. He has also set up and run career centers in Louisiana and Appalachia, and has helped restructure and retrain staff at Apple computer in Silicon Valley. Karl has directed videos in Chicago, marketed software in Orlando, launched an office of Right Management Consultants in San Diego, and consulted on Human Resources in Indianapolis.

Who Will Benefit
This webinar is of value to everyone in associations with a stake in maintaining their member base, including:

  • Executive directors
  • Membership staff
  • Communications & marketing staff
  • State affiliate leadership
  • Board members

Don't wait! Register now to find out how to keep members engaged and effectively communicate with your diverse audience.

Want more training? Ge the Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information.

CAE Credits: Live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

Qty.PriceStanding OrderProduct Name
$215.00   Evolving With Your Members: OnDemand Recording Only
$997.00   Association Webinar Training Pass: Includes 12 months of unlimited live and archived webinars
 
Association TRENDS